At the beginning of this week, Franciscan Media exhibited at the National Conference for Catechetical Leadership (NCCL) in Cleveland, Ohio. I was fortunate to be able to attend and was pleased at the number of attendees who stopped by our booth—either to see what new things we had or to tell us how much they loved our products.
Last August, we implemented a change to the design of our Catholic Update—changing it from two colors to a full-color product. It was a decision made after much discussion and research. It was great to hear the feedback from customers at NCCL! People would walk into the booth, point at Catholic Update, and say, “Oh, we use that.” Then they would continue to describe how they appreciated the change in design.
Some of my favorite, unsolicited comments were:
- The new Catholic Updates look great. I’m so glad you changed the look of them.
- Changing the Catholic Update was the right thing to do. You just had to.
- This visual-learner really likes the new look of the Catholic Updates.
- Having all that text on the front can be intimidating. I like that there are less words and more pictures on the front now.
To exhibit at a conference like this is not without cost; but, the reward is the cultivation of relationships and the lifelong connections to people who are looking for the kinds of materials we provide. For this marketing person, nothing compares to hearing from customers firsthand on what they like and dislike about our products. We are always striving to exceed the needs of our customers, and there is no better way to get there than talking to them.
****Photos from our booth at NCCL courtesy of Barbara Baker